The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. A Fellow and past Vice President of the Academy of International Business, he has authored numerous books and over a hundred articles. Yadong Luo is the Emery M. Findley Jr.
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The volume is well organized and it is full of great examples and unique cases. Moreover, it offers a perspective on International Business that is not at all ethnocentric. International Business is an ideal classroom text book for college courses and a welcome, core addition to Business School and Academic Library Reference Collections.
Written by globally renowned scholars in the field of international business, International Business, Second Edition takes a truly global perspective that goes beyond the United States, presenting the latest concepts, tools and events, and adopting integrated and problem-solving approaches in every chapter.
The book highlights the role of culture, politics and legal issues in international business and illustrates how they influence institutions, structures and processes that permeate all functions of business. This book will broaden student's understanding and develop problem-solving skills in the field of International Business. He holds B. Phil and PhD degrees from Columbia University. In addition to strategic alliances, his main areas of interest are cross-border investment and the impact of culture on international business.
His prior books include Organization and Management in China M. Punnett , International Business Wiley, with Y. Professor Shenkar serves as an advisor to multinational firms, government and international agencies.
International Business. Oded Shenkar , Yadong Luo. New and Enhanced Features of the Second Edition Include: Incorporates broader coverage of international business: New sections have been added to include international entrepreneurship, careers in international business, corruption, and e-commerce.
Offers an international perspective: An assortment of case studies can be used to discuss issues among small and large international and multinational firms in countries such as Asia, Europe, and developing countries Takes an integrative approach: Within each chapter connections are made between various cultural, political, and legal functions and issues related to international business.
Provides problem-solving strategies: A practical step-by-step guide will help students develop problem solving skills for common international business challenges. Learn more at www.
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