BRAND FAILURES MATT HAIG PDF

I actually found Brand Failures to be more interesting than Brand Successes. Sometimes why things fail seems to make no sense whatsoever. Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail. Matt Haig. Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed--spectacularly and at great cost. Brand Failures is a riveting look at how such disasters occur.

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Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today's Andersen and Enron.

A must-buy for marketers. It might just be the best investment that you will ever make! Some of the stories are really enjoyable but the lessons are deadly serious. Read it, enjoy it, learn from it. Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed -spectacularly and at great cost.

Brand Failures is a riveting look at how such disasters occur. For the first time we're given the inside story of major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read! But his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace.

He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: classic failures; idea failures; extension failures; PR failures; culture failures; people failures; rebranding failures; Internet and new technology failures; tired brands.

Companies live or die on the strength of their brand, and failure can be fatal. Don't let yours be consigned to the brand graveyard. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. I actually found Brand Failures to be more interesting than Brand Successes. Sometimes why things fail seems to make no sense whatsoever.

Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail. Matt Haig Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions.

As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired him to write his popular book Mobile Marketing: The message revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press.

Matt Haig.

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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaign. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. Goodreads helps you keep track of books you want to read. Want to Read saving….

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