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Benihana of Tokyo. Published by:. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. Setting The events covered by this item took place in Geographical setting Region:. Featured company Company name:. Featured protagonist Rocky Aoki male , President. Spanish language. Portuguese language. Access this item You must be logged in to access preview copies.

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Benihana of Tokyo

Earl Sasser. Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. Sasser, W. Revised January Earl Sasser and Mark Davis.


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Although originally written in , Benihana remains one of the most popular Harvard Business School cases. The case captivates students because it brings operations to life in a familiar setting; that of a teppanyaki-style restaurant. The Benihana The Benihana simulation models an evening at Benihana's West 52nd Street restaurant. The restaurant opens at 6 p.

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