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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions.
David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox Covers essential topics for future managers-including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior Features an online supplement available at micro4managers.
Read more Read less. About the Author David M. No customer reviews. How does Amazon calculate star ratings? The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases. Review this product Share your thoughts with other customers. Write a customer review. Most helpful customer reviews on Amazon. Verified Purchase. This book is very descriptive for an economics book and filled with kind examples.
Teaching microeconomics to Business School Students is not an easy task. The students have a limited tolerance for mathematical rigor and want to see that what they are being taught is relevant not merely intellectually interesting. In my view, this book has just the right combination of rigor and relevance. Furthermore, it is very strong in game theory and information economics. These are important topics and students love those parts of the book. I have used this book on an elective undergrad class and will be soon using it for the MBA core micro class.
The book has some great mini cases. The one for GM coupons, which greatly illustrates demand and supply and how it is a very tangible and relevant thing, is probably my favorite. If I had to point out something "negative" it would be the following. Krep's tends to be very careful and at several points in the book, points out that things are actually more complicated than they seem in the current chapter and that more nuanced explanations will be given in later chapters.
In sum, I would definitely recommend it to others. As a student, this book was almost entirely unhelpful in self study for the course it was used for. Go to Amazon. Back to top. Get to Know Us. Shopbop Designer Fashion Brands. Alexa Actionable Analytics for the Web. DPReview Digital Photography.
A Course In Microeconomic Theory
A Course in Microeconomic Theory
Books by David M. Kreps